When searching for a lawyer, most clients desire expertise, not generalized knowledge. Unless expertise can be validated through referral or reputation, it must be demonstrated through thought leadership expressed in the marketplace of ideas. Accordingly, one of the most important things a lawyer can do to become a well-branded, well-recognized expert is produce high-quality content.

The various health charities are a great potential source of referrals for attorneys. Pay attention to them. Consider all of them, Arthritis, MS, Lupus, Chronic Fatigue, Brain Injury, etc.

Email’s a wonderful tool. Ninety percent of my communication with clients and prospects is through email.

So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.