Experts

• A VIP Club for his top clients known as the “Inner Circle”.
• Opening a satellite office in a busy Maryland Pharmacy.
• Wrapping a SUV with “The Injury Lawyer” logo and using it as a mobile billboard.

He also has published an information product for Plaintiffs Attorneys, titled “How You Can Increase Your Personal Injury Cases By As Much As 50% In The Next 90 Days”. Steve currently resides in Reisterstown Maryland with Michele, his wife of 16 years. He has three children Mandy, Ali, and Ethan. He is a rabid Orioles, Ravens, Terps, Capitals and Wizards fan. Against his better judgment, he will permit Yankee, Steeler, and Duke fans to participate in PlaintiffAttorneyMarketing.com.

Jay Harrington is the owner of Harrington Communications, a leading creative services and business development training agency for lawyers and law firms. He specializes in helping law firms build engaging websites, powerful brands and profitable books of business. Jay is author of the recently released book The Essential Associate: Step Up, Stand Out, and Rise to the Top as a Young Lawyer. In 2016, his first book, One of a Kind: A Proven Path to a Profitable Law Practice, was published. Jay is a graduate of the University of Michigan Law School, and previously he was a commercial litigator and corporate bankruptcy attorney at Skadden Arps and Foley & Lardner, and also founded his own small firm in Detroit.

Trey’s career in marketing began in 1972, after he graduated from Arizona State University’s College of Business (Tempe). Over the past 46 years, he has started and owned eight businesses and written feature articles for national publications including Direct Marketing magazine. In the early 1970s, Trey started designing a marketing process that used education to persuade prospective clients. In 1982, he named the specialized discipline Education-Based Marketing. His marketing method was the subject of an article in Advertising Age.

The American Bar Association offered information about Trey’s method in the ABA Journal. And the American Marketing Association featured The Ryder Method™ of Education-Based Marketing on the front page of its national publication, Marketing News. Trey has designed Education-Based Marketing programs for professionals and businesses of all types. In 1980, he started working with lawyers who wanted dignified, up-scale marketing efforts. His continuing education programs have been sponsored by bar associations across the country. In addition, he served as an expert witness in a case involving lawyer advertising. Also, Trey’s marketing method was cited in an article published by two psychology professors at Arizona State University.

Today, Trey shares his marketing method with lawyers through a wide range of publications. His columns and articles have appeared in TRIAL (ATLA, now the American Association for Justice), Law Practice Management (ABA), The Complete Lawyer (ABA), Lawyers Weekly USA (where he was the marketing columnist for two years), Commercial Law Bulletin (CLLA), Lawyers Weekly Australia, Tort Source (ABA), The Lawyers Competitive Edge (West Group), ALA News, Law Office Administrator, The Federal Lawyer (FBA), The New York Law Journal, Business Law Today (ABA), Law Governance Review, GPSolo (ABA), Young Lawyer Archives (ABA), Legal Management (The Association of Legal Administrators), Law Practice Quarterly (ABA), Marketing For Lawyers, The American Lawyer, and dozens of state, county and local bar publications. In addition, he writes and publishes his free e-zine, Trey Ryder’s Education-Based Marketing Alert for Lawyers and Law Firms. And he maintains the Lawyer Marketing Advisor at www.treyryder.com. Trey designs and carries out Education-Based Marketing programs for lawyers and law firms that want to attract clients from their local area – or from anywhere in the world. He works from his offices in Payson, Arizona and Juneau, Alaska.