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How to Market Other Practice Areas Within Your Firm
“Cross-selling” is the selling-based marketing term for your efforts to persuade clients to buy added services from different practice areas within your firm.
But the problem is, most lawyers don’t like to sell — and most clients don’t like to be the target of a sales pitch. Think back to the last time you tried to talk with a client about another practice area. Your client immediately thinks, “Here comes the sales pitch,” and looks for a way to avoid the discussion. You think, “I don’t want to turn off the client, but I’m getting pressure to increase the services he buys from our firm.”
How Public Speaking Can Increase Referrals
Giving speeches is another way to be known as the expert. If you think you’re not good at it, practice. Get good. Start in small groups where you are confident you know more about the topic than the audience. You can grow into it. Don’t be afraid to take some speech lessons. Don’t be afraid to be YOU (You’re own Uniqueness)
Four Ways to Build Your Personal Brand in Today’s Digital World
In 2010, 24-year-old violinist Lindsey Stirling appeared on America’s Got Talent. She was eliminated in the quarter finals. According to Wikipedia, judge Piers Morgan told her: “You’re not untalented, but you’re not good enough to get away with flying through the air and trying to play the violin at the same time.”
How I Made My First Million
For some people, a benchmark for success is making a million dollars. For others, reaching that million is just a milestone on their journey.
For me, making my first million was a milestone in my career; not the first and certainly not the last.
15 Business Card Sins Lawyers Commit
SIN #1: Your type is too small. Few things provoke as many negative comments as type that’s too small to read. In an effort to achieve a corporate or high-end look, artists often choose fonts that are painfully small. Don’t. Make sure your prospects can easily read the words on your card.
Let’s Talk Legal Marketing
A Law Firm Marketing Blog Series: Edition #4
Welcome back to our blog series, in which we talk legal marketing with real law professionals. In this edition, we discuss best marketing practices with Steven H. Heisler, one of the most highly regarded and trusted injury lawyers in the Baltimore area.
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