SIN #1: Your type is too small. Few things provoke as many negative comments as type that’s too small to read. In an effort to achieve a corporate or high-end look, artists often choose fonts that are painfully small. Don’t. Make sure your prospects can easily read the words on your card.
Social Media has turned ordinary businesses into their own news outlets. It’s no different for law practices.
Before Social Media, if you and your law firm invested time and resources in helping your local community in some way, you’d have to work hard to ensure people knew about it.
Have you ever stopped to think about what perfect marketing would look like for a law firm and what new-client goal just about every law firm should be striving for? When I pose this question to a live audience of lawyers, they typically answer with a number of new clients they want each month or year.
I talk frequently about the huge advantage that we solo and small firm lawyers have over large firms in that we generally have the time to perfect and deliver an excellent experience to the consumer.
Powerful Marketing Tool Replaces Printed Newsletters
Thanks to email, you can now write and distribute a weekly Law Alert without buying a single postage stamp or sacrificing even one tree. What’s more, you can email your Alert to prospects and clients anywhere in the world in minutes.
Welcome back to our blog series, in which we talk legal marketing with real law professionals. In this edition, we discuss best marketing practices with Steven H. Heisler, one of the most highly regarded and trusted injury lawyers in the Baltimore area.
