Video Marketing Strategy: What Law Firms Need to Know
It is often regarded as a high-cost, uncertain-ROI endeavor that is difficult to master and integrate into a firm’s broader marketing strategy.
How Masterminds can Accelerate Your Practice:
What are you trying to accomplish in your law practice this year?
Do you want to increase your cash reserves? Maybe you want to find a more reliable source or consistent referrals?
Perhaps you want to hire a staff member (or two)?
How to Become a Thought Leader
When searching for a lawyer, most clients desire expertise, not generalized knowledge. Unless expertise can be validated through referral or reputation, it must be demonstrated through thought leadership expressed in the marketplace of ideas. Accordingly, one of the most important things a lawyer can do to become a well-branded, well-recognized expert is produce high-quality content.
Build Relationships With Health Clinics
The various health charities are a great potential source of referrals for attorneys. Pay attention to them. Consider all of them, Arthritis, MS, Lupus, Chronic Fatigue, Brain Injury, etc.
The Power Of Email To Get Clients
Email’s a wonderful tool. Ninety percent of my communication with clients and prospects is through email.
Increase Your Law Firm’s Brand Awareness
So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started.
Let’s Talk Legal Marketing
A Law Firm Marketing Blog Series: Edition #4
Welcome back to our blog series, in which we talk legal marketing with real law professionals. In this edition, we discuss best marketing practices with Steven H. Heisler, one of the most highly regarded and trusted injury lawyers in the Baltimore area.
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