Lawyer websites are virtually identical. The navigation menu is the same: the lawyers’ biographies, case results, practice areas…blah, blah, blah. You, my friend, are a commodity with a website that looks like every other lawyer website on the market. There is nothing that makes you stand out.
What makes you YOU?
When you are marketing, you are selling. But what are you selling? Most attorney advertisements across all states are similar to each other and it’s difficult for potential clients to distinguish between them. They usually provide a laundry list of results the firm has obtained for others, a list of legal services offered, location, and boastful declarations about having the most outstanding staff.
Editors Note: This article is Part Two of Trey Ryder’s excellent article, “How To Start and Market Your Own Non-Profit Organization.” Part One of the article was featured in last week’s issue. To read Part One, go to aweber.com/t/IpkM8
In Part One of this article, Trey Ryder introduced us to “one of the best-kept secrets in lawyer marketing.” Forming your own non-profit organization gives you a major marketing advantage. While serving a need in the community as well.
There are multiple ways to market your non-profit organization.
By Trey Ryder
Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage of it. But those who actively pursue it can gain significant competitive advantages most attorneys only dream about. Plus, they provide much-needed help to people in their community.
If you see lawyers making key contacts by working in non-profit organizations—and if competing lawyers have established themselves with existing groups—you can set up your own non-profit organization and gain a big marketing advantage.
By: Steven H. Heisler, Esq.
“The Injury Lawyer” & Publisher of Plaintiff Attorney Marketing
I have been practicing law for nearly thirty years and am blessed to have built a successful law business.
There are two events that have had a profound impact on my road to business success.
The first was the day I bought and listened to a cassette tape by Al Ries and Jack Trout, titled “The 22 Immutable Laws of Marketing.”
On that tape, the authors advocated that business owners narrow the focus of their business to a particular niche. I decided the next day to stop being a “jack of all trades” ( I had a general practice) and became “The Injury Lawyer.”
Welcome back to our blog series, in which we talk legal marketing with real law professionals. In this edition, we discuss best marketing practices with Steven H. Heisler, one of the most highly regarded and trusted injury lawyers in the Baltimore area.
