This Politician’s Marketing Priorities May Surprise You, But They’re Bang On!
My dad has always been motivated to make a meaningful difference in people’s lives.
Four Compelling Reasons Why Lawyers Should Consider Starting A Podcast
Cultivating a reputation as a thought leader is the best form of legal marketing because it allows a lawyer to create a credible, authentic relationship with prospects and meet them where they are, which is online, in control, and searching for solutions to the challenges they face. As a consequence of putting thought leadership out into the marketplace of ideas, lawyers generate business development opportunities because they remain top-of-mind with their prospective clients.
Funeral Directors Don’t Refer Soft Tissue Cases!
Yes, even a Social Security practice can get referrals from funeral directors. Read on to find out how. Every area of practice can get referrals from funeral directors if you market properly to them.
Here’s The Skinny on Google’s Local Service Ads
In the ever-evolving world of Google, a new opportunity is peeking its head over the horizon in the form of Local Service Ads (LSAs). This is a lead generation tool that connects prospective clients directly to you through call, text, email or your firm’s intake software. It is designed to connect potential customers to local businesses.
How To Get Referrals From Pharmacists
Pharmacists are intimately aware of the details of many of their customer’s lives. They know who has been in an accident; who is out of work; who has lost insurance; who has a disabling disease; who has a contested Worker’s Compensation claim and who is dissatisfied with their attorney.
8 Ways To Educate Prospects and Zoom Past Your Competitors!!
When you provide information to prospects — and other lawyers don’t — prospects immediately have more confidence in you than in them.
Let’s Talk Legal Marketing
A Law Firm Marketing Blog Series: Edition #4
Welcome back to our blog series, in which we talk legal marketing with real law professionals. In this edition, we discuss best marketing practices with Steven H. Heisler, one of the most highly regarded and trusted injury lawyers in the Baltimore area.
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