Checklist to Success: Reviewing 2019 and Looking Forward to 2020
Throughout 2020, I’ve been sharing strategies to help you get the best ROI from your marketing efforts. I want to help lawyers increase their probability of success.
THE MASTERMIND EFFECT
There’s recently been a buzz across the country concerning Mastermind Groups, but you may be surprised to learn that Masterminds have been popular with highly successful business owners since the turn of the century.
Hidden Persuaders: Keep These Documents Close at Hand for When Your Presentation Needs a Boost
Your prospect is in your office. You’ve explained everything in detail. Yet for some unknown reason, he hasn’t agreed to move forward. Here are tools you can use to turn your prospect’s hesitation into an enthusiastic Yes!
You Were Made to THRIVE
“Even at the lowest-level jobs, your success waits within your own mind. Add value to your work and you set in motion the forces that make the concepts of your mind turn into the realities of living.” – Napoleon Hill
Don’t Rest On Your Laurels: Why You Should Continually Seek Client Referrals
You may be feeling really good about some big client settlements or jury awards you’ve achieved in the last six months. That’s great! Take time to celebrate and bask in your success. And while you’re at it remember to ask those clients to write a review of your law firm.
Contrarians Offer A Guarantee!!
I feel the chill in the air. You’re thinking, “Guaranteeing a lawyer’s services? You must be crazy.”
Sears built a retail empire on six words, “Satisfaction Guaranteed or Your Money Back.” Today, most online and offline retail stores and mail-order companies give you a prompt refund, exchange or credit for anything you buy that doesn’t meet your expectations.
Let’s Talk Legal Marketing
A Law Firm Marketing Blog Series: Edition #4
Welcome back to our blog series, in which we talk legal marketing with real law professionals. In this edition, we discuss best marketing practices with Steven H. Heisler, one of the most highly regarded and trusted injury lawyers in the Baltimore area.
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