Marketing to Chiropractors to Increase Caseload!
By: Steven H. Heisler, Esq.
“The Injury Lawyer” & Publisher of Plaintiff Attorney Marketing
I have been practicing law for nearly thirty years and am blessed to have built a successful law business.
There are two events that have had a profound impact on my road to business success.
The first was the day I bought and listened to a cassette tape by Al Ries and Jack Trout, titled “The 22 Immutable Laws of Marketing.”
On that tape, the authors advocated that business owners narrow the focus of their business to a particular niche. I decided the next day to stop being a “jack of all trades” ( I had a general practice) and became “The Injury Lawyer.”
