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Baltimore lawyer’s newsletter offers marketing advice to plaintiffs’ lawyers

Steven H. Heisler is not shy about marketing his law practice. He used to have an SUV with with a giant advertisement for his firm, after all.

Recognizing that many plaintiffs’ attorneys may not know how to market their legal services, Heisler last month started a website, PlaintiffAttorneyMarketing.com, and a weekly newsletter to share information about marketing, getting clients and other ways to have a profitable law business.

Physician Referrals

Every attorney wants more physician referrals. A few simple steps will help you increase the image you portray to doctors and eventually have them referring clients to you. If your practice is medical malpractice it gets more difficult but these steps will still help you obtain that occasional r

5 Simple Rules for Internet Mastery

Lawyer websites are virtually identical. The navigation menu is the same: the lawyers’ biographies, case results, practice areas…blah, blah, blah. You, my friend, are a commodity with a website that looks like every other lawyer website on the market. There is nothing that makes you stand out.

Your Own Uniqueness (YOU)

    What makes you YOU? 

    When you are marketing, you are selling.  But what are you selling? Most attorney advertisements across all states are similar to each other and it’s difficult for potential clients to distinguish between them. They usually provide a laundry list of results the firm has obtained for others, a list of legal services offered, location, and boastful declarations about having the most outstanding staff.

How To Market Your Own Non-Profit Organization, Part Two

Editors Note: This article is Part Two of Trey Ryder’s excellent article, “How To Start and Market Your Own Non-Profit Organization.” Part One of the article was featured in last week’s issue. To read Part One, go to aweber.com/t/IpkM8

In Part One of this article, Trey Ryder introduced us to “one of the best-kept secrets in lawyer marketing.” Forming your own non-profit organization gives you a major marketing advantage. While serving a need in the community as well.

There are multiple ways to market your non-profit organization.

How To Start and Market Your Own Non-Profit Organization

By Trey Ryder

Here’s one of the best-kept secrets in lawyer marketing. Few attorneys take advantage of it. But those who actively pursue it can gain significant competitive advantages most attorneys only dream about. Plus, they provide much-needed help to people in their community.

If you see lawyers making key contacts by working in non-profit organizations—and if competing lawyers have established themselves with existing groups—you can set up your own non-profit organization and gain a big marketing advantage.