In the ever-evolving world of Google, a new opportunity is peeking its head over the horizon in the form of Local Service Ads (LSAs). This is a lead generation tool that connects prospective clients directly to you through call, text, email or your firm’s intake software. It is designed to connect potential customers to local businesses.
Pharmacists are intimately aware of the details of many of their customer’s lives. They know who has been in an accident; who is out of work; who has lost insurance; who has a disabling disease; who has a contested Worker’s Compensation claim and who is dissatisfied with their attorney.
When you provide information to prospects — and other lawyers don’t — prospects immediately have more confidence in you than in them.
It is often regarded as a high-cost, uncertain-ROI endeavor that is difficult to master and integrate into a firm’s broader marketing strategy.
What are you trying to accomplish in your law practice this year?
Do you want to increase your cash reserves? Maybe you want to find a more reliable source or consistent referrals?
Perhaps you want to hire a staff member (or two)?
Welcome back to our blog series, in which we talk legal marketing with real law professionals. In this edition, we discuss best marketing practices with Steven H. Heisler, one of the most highly regarded and trusted injury lawyers in the Baltimore area.
