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Contrarians Offer A Guarantee!!

I feel the chill in the air. You’re thinking, “Guaranteeing a lawyer’s services? You must be crazy.”

Sears built a retail empire on six words, “Satisfaction Guaranteed or Your Money Back.” Today, most online and offline retail stores and mail-order companies give you a prompt refund, exchange or credit for anything you buy that doesn’t meet your expectations.

Four Compelling Reasons Why Lawyers Should Consider Starting A Podcast

Cultivating a reputation as a thought leader is the best form of legal marketing because it allows a lawyer to create a credible, authentic relationship with prospects and meet them where they are, which is online, in control, and searching for solutions to the challenges they face. As a consequence of putting thought leadership out into the marketplace of ideas, lawyers generate business development opportunities because they remain top-of-mind with their prospective clients.