You want the media to know you as the expert in your area of law. What does this mean to your practice? It means incredible free publicity! It means you will be thought of throughout your community as the go to expert! It means that the perception you have created is that you are the authority; the go-to person; the maven; the reliable source. It also means when you call someone in the media with a story you will be listened to.
Where were you in September of 1998? The Asian stock market crisis was still in full swing, we just heard the name Monica Lewinsky, and the song at the top of the billboards was from glam band Aerosmith: “I Don’t Want To Miss A Thing.” It’s all coming back now, isn’t it?
Google Maps (Google.com/maps) gives you a birds-eye view of just about any street (you can even see your house). Google Maps is a map that shows an overhead view, and Google Street View is a ground-level photographic rendering of places, street and points of interest.
Have you ever been the first person to accomplish something new?
Earlier this month we heard about the passing of Roger Bannister, famous for being the first athlete to run the “sub-Four Minute Mile” in 1954. After Bannister’s success, other athletes also achieved this feat. Bannister was the first. He showed the world what was possible, encouraging others to match his result.
Welcome back to our blog series, in which we talk legal marketing with real law professionals. In this edition, we discuss best marketing practices with Steven H. Heisler, one of the most highly regarded and trusted injury lawyers in the Baltimore area.
