By: Wendy Witt
I love when I can help you have more impact and feel more joy! When you help a client and have fun doing it, the world tilts toward good. Let’s create more of that together.
When you help the clients you love working with, you’re providing a service they need and you’re enjoying your work. You make their lives better at the same time you’re creating high revenue, professional fulfillment, and joy for yourself. I love that!!!!
I want to support you by helping you to increase your impact and joy. Here are 47 awesomesauce ways to get more higher-level clients who you love working with. Have fun with them 🙂 You be you!
- Serve as the host and a member of an educational panel
- Newsjack a national story
- Write a letter to the editor sharing your view of an important issue
- Post video testimonials from your favorite clients on your website and social media
- Send Thanksgiving cards letting your clients know you’re thankful for them
- Ask every client (when they’re happiest) for testimonials; video testimonials right in your office and/or have clients login right then and share their experiences on Google or LinkedIn.
- Offer your expert perspective to newspapers, television stations, talk radio, websites, and bloggers
- Hit the national media once you can show them you’re comfy on camera or at the mic
- Sponsor a local charity and have the charity link to your website on their website
- Have someone on Upwork or Fiverr create cool graphics to post on social media with your quotes or client testimonials
- Like and comment on LinkedIn posts you find interesting and of people who you’d like to support
- Create and send out your media one-sheet of your story pitches, photo, media experience, and contact information to producers
- Create a scheduling link for coffee at the coffee shop w/n a block from your office
- Host Happy Hours with pizza and beer; make a short presentation with hot tips
- Pull your blog articles together for an ebook with a drip campaign
- Write handwritten personal thank you notes early and often
- Drop off homemade cookies to those you know are having a tough time such as CPAs during tax time
- Feature interviews with trusted referral sources in your newsletter
- Create your own Team 100 community with local experts in all areas of expertise and foster relationships with you as the center of influence and leader of the pack
- Send cards for birthdays, anniversaries, and related special events such as 4th of July cards for an immigration practice
- Always go to the funeral
- Dictate your book answering the FAQs your clients ask, have it transcribed, hire an editor, hire a contractor to make it pretty, and put it on Amazon
- Print hard copies of your book, invite referral sources and clients to a wine and cheese book signing at the local university’s library
- Return phone calls promptly
- Send your client a holiday card or thank you card with a photo of your team; it will go on their fridge and stay there
- Send small Starbuck gifts cards as a token of thanks
- Teach your team members how to make referrals to your office
- Use LinkedIn Navigator to identify and message the specific people who you want as clients or referral sources
- Reuse your blog articles as LinkedIn articles
- Use software such as Hootsuite to schedule social media posts across all platforms regularly (with you jumping in for a personal touch here and there)
- Share the WHIIFM and red flags to the people best suited to refer to you
- Email articles and hot tips interesting to your house list
- When you’ve presented or written for an organization or worked with them in some way, post that logo on your website in the form of “as seen on…”
- Yes, most lawyer awards are B.S. but put them up there anyway
- Always be listening to how your clients talk about how you helped them. Use those words, not yours, when crafting marketing messages
- Turn your blog articles, book, or presentations into a videocast/vlog
- Interview referral sources (or others who could help your referral sources or clients) for your podcast
- Give, give, give and be helpful to potential referrals sources before you ask for anything
- Share your magic statement with everyone you meet
- When chatting with someone who can help you, let them know you’d appreciate them sending clients your way or that you’d be honored to have their business
- Put a video on your website homepage website (above the fold) with you talking to PNC pain points and then offering solutions and letting them know you are the person to help them
- To get those #41 solutions, they need to exchange their first name and best email for your IEO (“irresistible offer”) which could be a checklist, video series, ebook, cheatsheet, and the like
- Put a summary on your LinkedIn profile sharing what you do from the eyes of your client: eye-catching headline, the pain, the solutions, and share that you’re the person to provide that solution
- Present an interactive workshop to referral sources and have them bring a colleague
- Ask your clients where you can find more nice people just like them
- Play full out in activities you enjoy and interact with others who enjoy the same thing: running, bicycling, yoga, music, gardening, knitting, museums, shows, sports events, book clubs – whatever brings you joy
- Take a group of clients or referral sources to a baseball game, the flower show, or a wine tasting
You be you and have fun with it.
About the Author
Serving as a Law Firm Business Strategist and Attorney Success Coach, Wendy Witt, JD is the founder of Million Dollar Attorney® which offers consulting, mentoring, coaching, VIP Days, retreats, and training for attorneys who want to build a million-dollar law firm that ser.ves and supports the life they LOVE. She can be reached at wendy@milliondollarattorney.com or her website milliondollarattorney.com/.
Attorneys – Check it Out!! LET STEVEN HEISLER, “THE INJURY LAWYER”, AND THE LAW OFFICES OF STEVEN H. HEISLER BE YOUR GO TO INJURY ATTORNEYS IN THE STATE OF MARYLAND. If you have a client who has been in an accident, job injury, or any other type of injury in Maryland, don’t hesitate to call or email Steve personally to discuss. Steve has received referrals from numerous attorneys throughout the United States and will gladly provide references. sheisler@injurylawyermd.com410-625-4878 (HURT)877-228-4878 (HURT)www.theinjurylawyermd.comCell- 443-854-2471
Quick Tip!!By: David M. Ward
According to Wikipedia, “Spray and pray is a derisive term for firing an automatic firearm towards an enemy in long bursts, without making an effort to line up each shot or burst of shots. This is especially prevalent amongst those without benefit of proper training.”
The term is also used in marketing: “. . .an approach to communication, where mass emails, broadcasts or leaflets are dispersed in hopes that everyone in the intended audience has received the message”.
It’s inefficient. And too often, ineffective. You hope your message reaches people who fit the profile of your ideal client, and while you may find some people who need your help, the odds that they will be an ideal client are slim.
The better approach and one I drone on about incessantly is to select a smaller group–a sub-segment of the larger market (a niche) and fire your bullets at them.
If your ideal client is a business owner who has certain needs and/or attributes, for example, you focus your time and dollars on getting your message in front of them.
But there’s another approach that might work better.
Instead of targeting groups, you target individuals.
Make a list of influential people in your target market and market to them.
Instead of networking at the Chamber of Commerce, for example, you identify 5 or 10 influential people in your target market’s industry or area and find ways to meet them.
Go see them speak and introduce yourself. Go find someone who knows them and see if they can introduce you.
It takes longer, but what might happen to your practice when you are on a first-name basis with the top dogs in your niche market’s industry?
You don’t need a large network, you need an influential one. You find them with a rifle, not a machine gun.
About the Author
David Ward is an attorney and marketing consultant to attorneys. His website is The Attorney Marketing Canter where he offers a free newsletter about marketing, productivity, and personal development.
You can learn more at http://attorneymarketing.com
That’s it for this week. I’ll have a brand new issue for you this time next week. Also, if you have any questions or comments about the content in this newsletter please email me at sheisler@injurylawyermd.com ~SHH
